Our Purpose


The mission of Pinetree Institute is to promote a sustainable sense of health, prosperity, happiness and life-satisfaction in individuals, families and communities.

We accomplish this through educational workshops and retreats at our Learning Center in Eliot, ME and through strategic facilitation of community-based collaboration throughout the Seacoast New Hampshire
and Southern Maine region.

A worsening heroin and substance abuse epidemic in this area has become a particular area of focus for Pinetree. We are responding to this crisis through addiction resilience and trauma-informed care programs that address root
causes and have proven results.

Three areas of evidence-based expertise are the tools we use to achieve our objectives:

Board of Directors

Alan Gold


Alan is a career strategy and marketing executive, but his passion is giving back to the community through a wide range of volunteer, board and civic commission positions... read more

Ann Bliss


Ann C. Bliss, M.A. is a Licensed Clinical Mental Health Counselor and has maintained a private practice for more than 30 years in Portsmouth, NH... read more

David Rather


David Rather is President and Founding Partner of RBCGroup, a consulting organization that assists companies with profitable growth objectives... read more

Kim Kelsey


Kim Kelsey is a licensed clinical social worker with 25 years’ experience in the field of family therapy and social work education. She served on... read more

Pinetree Team

Dr. Larry McCullough

Founder and Executive Director

For over 30 years Larry has worked with major corporations and non-profit organizations in the areas of leadership development, change management, and strategic planning. Larry has worked with more than 25 Fortune 500 companies, many of which are... read more

Jennifer Minicucci

Director of Community Engagement

Jennifer joined the Pinetree team in July of 2018, bringing with her a passion for arts, education and community building along with a broad range of fundraising and project management experience in corporate, small business, and nonprofit environments... read more

Jennifer Weaver

Catering Services

Jen has been providing meals and catering services for Pinetree workshops since their beginning. Jen is a talented chef and brings her understanding of how to create great-tasting meals that are also healthy and uncomplicated. She is skillful at adapting meals to a wide-range of dietary needs and can provide meals that meet requirements for guests that prefer gluten-free, dairy-free, vegan or other individual preferences. In the early part of her career Jen was a dancer with the Merce Cunningham company and brings that sense of artistry with her to the preparation of wonderful meals.

Jorge Vieira

Master Gardener and Property Manager

Jorge is the talent behind the gardens at Pinetree Farm which enhance the beauty of the Pinetree Farm grounds year-round. He also is a creative floral arranger and ensures that Pinetree is filled with colorful arrangements from flowers and plants grown on the property. Jorge manages all the aspects of the workshop operations and works to make sure that everyone has what they need when attending a Pinetree event. A native of Brazil he brings the joy and warmth of that culture to the Pinetree experience.

Our Partners